A 360 tour or video is an innovative and amazing way of showcasing a location in stunning detail and immersion. This could be an attraction, a venue, luxury resort, hotel or exotic travel getaway. This lets visitors see for themselves what it might be like to experience dining at your fine cuisine restaurant, for instance, or a vacationer to see what kind of packages are being offered by a travel agency specialising in luxury resort trips. If, for example, you own an exotic getaway resort (yes, we are very fond of these!) or a 5-star luxury hotel, you can easily showcase all amenities to your prospective customers through highly immersive views and interactive content. When potential customers get full and up close previews of your venue, you are effectively positioning yourself for more future business and higher revenues.
We started testing and working with 360 content back in 2014 and since then have worked around the world on content and tours in the travel and tourism sector and found 360 VR Tours to be an amazing tool to showcase venues and locations.
Have your place of business scanned digitally and create a tour to inspire and allure more people into visiting you. If your fiercest rivals already have 360 tours on their website and you don’t, then you can probably guess which brand people will be more compelled to use. There is no photo or conventional video that can rival the promise and benefits 360° videos bring.
As the name suggests, a 360° video covers all directions – think of it as your head having four pairs of eyes! Just imagine how this might bring your exotic travel destination or luxury resort to life when people view videos showcasing action all around the camera. Better engage your audiences and leave a lasting and memorable impression. There’s a lot more to 360 degree videos than meets the eye: if 360° content is viewed through a VR headset, your customers will be right in the heart of the action. Simply put, this is unmatched by any traditional video method to date. You can easily have this content integrated with your typical photo and video content. However, we understand that some brands tend to stick to a more basic approach, in which case, we also create standard video and photography alongside 360 degree Tours and Videos, to maximise your profits and cost-efficiency.
We often have clients a little concerned that customers will see everything but upon completion, they find the level of transparency invaluable. Customers know exactly what to expect, have more of a familiarity prior to arrival, have less questions to use up client time and customers love interacting with 360 content.
Proof of this, is, prior to the McArthurGlen project, the client expected 500-1000 monthly users. The first week they received 25k views! With the cruise ship, the client didn’t know what to expect, and we discovered 91% of website traffic looked at and interacted with the tours! It had 11000 views in the first month comprised of 5000 users! Incredibly, even though the tour was not at the header of the client website, numbers remained equally high for the months following when we tracked usage.
That leads us onto an additional benefit we offer, monthly summary reports on tours and 360 content. We have analytic tools to track usage on Google and Custom Tours to see when tours get the most interest, what images were of interest the most, how this compares weekly or to the previous month and any spikes of interest that may correspond to other marketing.
In addition, 360 can work perfectly alongside our other services! We had a client commission us to create a promo video, 360 tour and photography, and upon completion told us we cost less than the film crew last year, and they loved the content and found it of higher quality, and consistent with all matching up well! Makes sense given they all get completed together, and the team works well across all medium!